Welcome, I am Sergio
I am an innovative product leader with a consumer-first focus and extensive experience in major global digital media organizations. My unique deep holistic end-to-end perspective and knowledge – from design, technology, content, and strategy – has given me the opportunity to build products that can redefine industry standards with an emphasis on advanced media, video, and emergent content solutions.
I can do this due to my creative and inquisitive approach and deep hands-on experience of all sides of a product. I enjoy and excel when thinking of solutions that do not exist today to fulfill our user’s needs and business opportunities; invent and expand to unknown and unexplored spaces; and challenge myself and my team to the highest standards.
I believe and live in the intersection of technology and product development. My whole career has focused on building bridges and breaking walls between commonly separated disciplines. My 20+ years of experience have given me a holistic view from the creation to delivery of digital products allowing me to define long-term strategic visions and business opportunities.
I bring a unique combination of strong hands-on experience in the technology, development, product, design, and research of multiplatform digital media products, with an emphasis on advanced media, video, and emergent content creation and delivery solutions.
HIGHLIGHT: AVATAR THEATER
This year there has been an explosion of synchronized social video watching features or browser extensions for the major streaming services. At Georgia Tech’s Experimental TV Lab I built these capabilities 10 years ago. Although probably less polished, the core idea and implementation behind Avatar Theater is what we are experiencing today.
I have been involved in the research, design, implementation, and operations of media platforms and products for multi-platform environments for over two decades, with extensive experience in the creation of new strategies and business opportunities.
Until recently I was the Head of Product for Video for CNN Digital, where I focused on user experience and technology platforms for all sites and streaming applications.
Previously, I was the Senior User Experience Lead at Upwave, Turner Broadcasting’s health and wellness multi-platform property.
From 2010 to 2013 I worked for CSE, an Atlanta based integrated digital marketing agency as a Senior Developer and User Experience Lead, where I have created high-visibility websites, mobile applications, and cutting-edge experiences for AT&T, CNN.com, USA Today, Coca-Cola, Kellogg’s, and Synacor. I have also headed the architecture and implementation of next-generation video interfaces and solutions for Comcast‘s newest set-top boxes.
Before coming to Atlanta, I was a Web Developer, Project Leader and Online Content Editor for Canal13.cl, the internet portal for one of the most important television networks in Chile. During my five year tenure, I led the UX/UI design, information, code architecture, business development, and content production of over 50 new web sites. I also led a pioneering project to integrate TV and Web real-time results delivery during the National Elections.
ACADEMIA & RESEARCH
I am a Ph.D. candidate in Digital Media from Georgia Tech where I worked on the intersection of Computer Science and Journalism, specifically on how to redefine the News Story and the Journalism Theoretical Framework. In a nutshell, how legacy narrative structures need to be replaced with computer models that treat stories as modular and elastic artifacts.
For five years I managed Georgia Tech‘s Experimental Television Lab, where I lead the development of interactive video applications for smart-tvs, tablet devices, desktop computers, video game consoles, and touch tables. Under the direction of my advisor, Dr. Janet H. Murray, we created forward-thinking prototypes for the American Film Institute, Cartoon Network, mtvU, History Channel, Alcatel-Lucent, and Cisco. I have also worked with Dr. Irfan Essa on Computation + Journalism efforts and with Dr. Ian Bogost on NewsGames research.
Until 2011, I was an Adjunct Faculty at the Pontificia Universidad Católica de Chile‘s Journalism School – College of Communications, where I taught Digital Media and Interactive Narrative courses for the Journalism undergraduate program and Convergence in Journalism courses for the Master’s program. I also worked as a researcher for the World Internet Project, a global online usage study, done in association with the University of Southern California.
CURRENT RESEARCH INTERESTS
- User-centric Product Development
- Human Computer Interaction
- Video User Experience
- Digital Media Strategy
- Machine Learning and AI role on Media
- Information Architecture
- Information Visualization
- Interactive Television
- Linked Data
- Multi-Platform Online News
- Semantic Web