Welcome, I am Sergio

I am a digital media product leader and researcher with an extensive and unique combination of industry and academic experience; from product management to design, technical development, and architecture.

My career has always been influenced by my research on digital media. My mix of deep hand-on understanding and exploration of current and future technologies, the iteration over innovative design patterns, and the creation of novel digital strategies have allowed me to have the right perspective on my roles across organizations.

Contact me if I can help your organization’s digital product strategy. Please check my portfolio and resume for my experience. Thank you very much.

I believe and live in the intersection of technology and product development. My whole career has focused on building bridges and breaking walls between commonly separated disciplines. My 20+ years of experience have given me a holistic view from creation, delivery, consumption, and interaction of digital products allowing me to define long term strategic visions and business opportunities.

I bring a unique combination of strong hands-on experience in the technology, development, product, design, and research of multiplatform digital media products, with an emphasis on advanced video, and emergent content creation and delivery solutions.



I have been involved in the research, design, implementation, and operations of media platforms and products for multi-platform environments for over two decades, with extensive experience in the creation of new strategies and business opportunities.

Until recently I was the Head of Product for Video for CNN Digital, where I focused on user experience and technology platforms for all sites and streaming applications.

Previously, I was the Senior User Experience Lead at Upwave, Turner Broadcasting’s health and wellness multi-platform property.

From 2010 to 2013 I worked for CSE, an Atlanta based integrated digital marketing agency as a Senior Developer and User Experience Lead, where I have created high-visibility websites, mobile applications, and cutting-edge experiences for AT&TCNN.comUSA TodayCoca-ColaKellogg’s, and Synacor. I have also headed the architecture and implementation of next-generation video interfaces and solutions for Comcast‘s newest set-top boxes.

In 2007 and 2008, I worked for The Weather Channel in Atlanta, where I was involved in the HD upgrade of their interactive weather graphic systems using VizRT.

Before coming to Atlanta,  I was a Web Developer, Project Leader and Online Content Editor for Canal13.cl, the internet portal for one of the most important television networks in Chile. During my five year tenure, I led the UX/UI design, information, code architecture, business development, and content production of over 50 new web sites. I also led a pioneering project to integrate TV and Web real-time results delivery during the National Elections.


I am a Ph.D. candidate in Digital Media from Georgia Tech where I worked on the intersection of Computer Science and Journalism, specifically on how to redefine the News Story and the Journalism Theoretical Framework. In a nutshell, how legacy narrative structures need to be replaced with computer models that treat stories as modular and elastic artifacts.

For five years I managed Georgia Tech‘s Experimental Television Lab, where I lead the development of interactive video applications for smart-tvs, tablet devices, desktop computers, video game consoles, and touch tables. Under the direction of my advisor,  Dr. Janet H. Murray, we created forward-thinking prototypes for the American Film Institute, Cartoon Network, mtvU, History Channel, Alcatel-Lucent, and Cisco. I have also worked with Dr. Irfan Essa on Computation + Journalism efforts and with Dr. Ian Bogost on NewsGames research.

Until 2011, I was an Adjunct Faculty at the Pontificia Universidad Católica de Chile‘s Journalism School – College of Communications,  where I taught Digital Media and Interactive Narrative courses for the Journalism undergraduate program and Convergence in Journalism courses for the Master’s program. I also worked as a researcher for the World Internet Project, a global online usage study, done in association with the University of Southern California.


  • User-centric Product Development
  • Human Computer Interaction
  • Video User Experience
  • Digital Media Strategy
  • Machine Learning and AI role on Media
  • Computation+Journalism
  • Information Architecture
  • Information Visualization
  • Interactive Television
  • Linked Data
  • Multi-Platform Online News
  • Semantic Web