Welcome, I am Sergio

I am a product & technology leader with a consumer-first focus and extensive experience in major global digital media organizations. My deep holistic end-to-end perspective and knowledge – from design, technology, content, to strategy – has given me the opportunity to build products that can redefine industry standards with an emphasis on advanced media, video, and emergent content solutions.

I can do this due to my creative and inquisitive approach and deep hands-on experience of all sides of product development. I enjoy and excel when thinking of solutions that do not exist today to fulfill our user’s needs and business opportunities; invent and expand to unknown and unexplored spaces; and challenge myself and my team to the highest standards.

Please check my portfolio and resume for my experience or contact me if you want to know more. Thank you very much.

I believe and live in the intersection of technology and product development. My whole career has focused on building bridges and breaking walls between commonly separated disciplines. My 20+ years of experience have given me a holistic view from the creation to delivery of digital products allowing me to define long-term strategic visions and business opportunities.

I bring a unique combination of technology, development, product, design, and research of multiplatform digital media products experience, with an emphasis on advanced media, video, and emergent content creation and delivery solutions.



This year there has been an explosion of synchronized social video watching features or browser extensions for the major streaming services. At Georgia Tech’s Experimental TV Lab I built these capabilities 10 years ago. Although probably less polished, the core idea and implementation behind Avatar Theater is what we are experiencing today.

Netflix, Amazon, Hulu, Disney, and even social networks like Facebook. More third-party options here.


I have been involved in the research, design, implementation, and operations of media platforms and products for multi-platform environments for over two decades, with extensive experience in the creation of new strategies and business opportunities.

Currently, I am the Director of Video Technology for CMG (Cox Media Group) where I focus on the strategy, operations, architecture, and delivery of all digital video-related platforms and infrastructure for O&O and external distribution.

Until recently I was the Head of Product for Video for CNN Digital, where I focused on user experience and technology platforms for all sites and streaming applications.

Previously, I was the Senior User Experience Lead at Upwave, Turner Broadcasting’s health and wellness multi-platform property.

From 2010 to 2013 I worked for CSE, an Atlanta based integrated digital marketing agency as a Senior Developer and User Experience Lead, where I have created high-visibility websites, mobile applications, and cutting-edge experiences for AT&TCNN.comUSA TodayCoca-ColaKellogg’s, and Synacor. I have also headed the architecture and implementation of next-generation video interfaces and solutions for Comcast‘s newest set-top boxes.

In 2007 and 2008, I worked for The Weather Channel in Atlanta, where I was involved in the HD upgrade of their interactive weather graphic systems using VizRT.

Before coming to Atlanta,  I was a Web Developer, Project Leader and Online Content Editor for Canal13.cl, the internet portal for one of the most important television networks in Chile. During my five year tenure, I led the UX/UI design, information, code architecture, business development, and content production of over 50 new web sites. I also led a pioneering project to integrate TV and Web real-time results delivery during the National Elections.


I am a Ph.D. candidate in Digital Media from Georgia Tech where I worked on the intersection of Computer Science and Journalism, specifically on how to redefine the News Story and the Journalism Theoretical Framework. In a nutshell, how legacy narrative structures need to be replaced with computer models that treat stories as modular and elastic artifacts.

For five years I managed Georgia Tech‘s Experimental Television Lab, where I lead the development of interactive video applications for smart-tvs, tablet devices, desktop computers, video game consoles, and touch tables. Under the direction of my advisor,  Dr. Janet H. Murray, we created forward-thinking prototypes for the American Film Institute, Cartoon Network, mtvU, History Channel, Alcatel-Lucent, and Cisco. I have also worked with Dr. Irfan Essa on Computation + Journalism efforts and with Dr. Ian Bogost on NewsGames research.

Until 2011, I was an Adjunct Faculty at the Pontificia Universidad Católica de Chile‘s Journalism School – College of Communications,  where I taught Digital Media and Interactive Narrative courses for the Journalism undergraduate program and Convergence in Journalism courses for the Master’s program. I also worked as a researcher for the World Internet Project, a global online usage study, done in association with the University of Southern California.


  • User-centric Product Development
  • Human Computer Interaction
  • Video User Experience
  • Digital Media Strategy
  • Machine Learning and AI role on Media
  • Computation+Journalism
  • Information Architecture
  • Information Visualization
  • Interactive Television
  • Linked Data
  • Multi-Platform Online News
  • Semantic Web